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1. Executive Summary
You have to write this summary after you have finished your marketing plan. Ensure that you have to provide the key points of the whole plan.
2. Introduction
Write a brief background of the company.
Include the purpose of the plan.
Identify who their customers are.
Identify who their likely competitors will be.
3. Marketing Opportunities and Strategies
a) Discuss at least 3 marketing options (e.g. takeovers, joint ventures) related to the case study.
b) Identify 2 marketing opportunities from the case study. (e.g. customers change of preference)
c) Provide a marketing strategy for each opportunity.
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