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Presentation/PPT
27/08/2022
DIRECTIONS: This week you are to find a company with annual reports available on the Internet (publicly available annual reports is a requirement for stock held companies). You then need to make 2 headings: (1) Introduction with background of the company (see assignment for specifics). This heading should be about 1-1.5 pages. Then (2) under a heading of “Problem Statement” a single intro sentence followed by a paragraph (or two) about the problem. The first sentence will be “The problem at XYZ to be addressed in this analysis is abc…”. The problem needs to be strategic (not operational or tactical). Often a concern for growing or maintain market share is a strategic problem. This section is typically less than half a page long. No cover page is needed; the total document should be 2 pages or so plus references immediately after the body, do not get carried away! Be succinct and to the point. Use the company web site or an annual report for background on the company. Introduction: Under the first heading of Introduction, write an introduction/ overview of a company listed on the stock exchange (check to be sure they have annual reports available online). Describe the company and their product(s)/service(s), a brief history, their vision and mission (if they do not have formal statements describe what you feel they might be) the industry they are in, their size (sales, income, number of employees), and your perception of their competitive advantage(s). State what the companys goal may be ($xx sale for the coming year, for instance, or a certain percentage of profit). Under the next heading, Problem Statement: After doing background reading on the company, write a Problem Statement consisting of a single sentence describing a problem at the organization (it can be related to marketing, operations, finances, personnel). State the problem in a sentence: The problem at xxx is xxxx. Provide a short background about the problem. Headings, cites and references, and font (Times New Roman 12) are to be in APA format. When using information from sources to support your analysis, be sure to cite the sources, indicate quoted passages and reference sources at the end of the document. Please be sure that you are citing any sources used as a resource (Jones, 2015) and listing that source as a reference. If the content is word for word it needs to be in quote marks with an in-body cite containing a page or paragraph number (Jones, 2015, para. 5) and a reference. Readings and Materials Textbooks: Dyer, Godfrey, Jensen & Bryce: Chapter 3: Internal Analysis: Finding a Firms Resources & Capabilities Dyer, Godfrey, Jensen & Bryce: Skim chapters 4 & 5 for key concepts (Cost Advantage & Differentiation) Dyer, Godfrey, Jensen & Bryce: Chapter 10: Innovative Strategies and Business Models Rimm: Introduction, Step 1 and Step 2 (begin reading for your Personal Strategic Plan due in Unit 8) Mukerjee, K. (2016, March). Factors that contribute towards competitive advantage: A conceptual analysis. IUP Journal of Business Strategy, 13 (1), 26-39. PowerPoint: Dyer et al: Chapter 3 PowerPoint Presentation Dyer et al: Chapter 4 PowerPoint Presentation Dyer et al: Chapter 5 PowerPoint Presentation Dyer et al: Chapter 10 PowerPoint Presentation Sources should not include other student papers from the internet, blogs, Wikipedia (or other reference/dictionary type sites), but should be professional credible sources company web sites, journals, and professional periodicals. Look carefully at web sites to be sure they are credible. Do not use sites that are repositories of student papers or sites where authors credentials are uncertain. DO NOT use SWOTs, 5 Forces and other analyses completed by others. Use sources to develop YOUR analysis. Additionally, do not use: http://www.strategicmanagementinsight.com (Links to an external site.) Links to an external site. by Jurevicius is not a credible source and much of the content has been copied from other sources; he is a Bachelor student. Panmore Institute there is no such company/organization; this is a site with student papers research-methodology.net John Dudovsky is a portal with a lot of copied content. Take care to find the original source for the information posted here. Grade Rubric: Contains a well-developed descriptive overview of company A problem is clearly identified; contains background. Multiple tools are analyzed for appropriate application to the problem. Three or more tools are applied. One tool has a financial component. Three or more alternative solutions are evaluated including how the alternative might fit with organizational culture, vision, mission and goals. Recommendations are made from the list of alternatives including the likelihood of successful implementation Content is well written, with APA formatted cites and references. *NOTE* PLEASE DO NOT PLAGIARIZED!!! My professor grades very harshly on citing and references in APA. References needs to have all the authors listed, and any subsequent references to these authors can have the et al. Example: (Dyer, Godfrey, Jensen, & Bryce, 2016, p 38). (Dyer, et al, 2016).
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