Module 3 – SLPINTERNATIONAL AND MULTINATIONAL MARKETINGAssignment Overview Global Marketers embroiled in Controversy When brand names become connected with positive attributes, the company can prosper

Module 3 – SLPINTERNATIONAL AND MULTINATIONAL MARKETINGAssignment Overview

Global Marketers embroiled in Controversy

When brand names become connected with positive attributes, the company can prosper. On the other hand, when the brand becomes part of a controversy, the company must act.

Session Long Project 3 Resources

A US ban on kangaroo leather would be an animal welfare disaster – and a missed farming opportunity (2021)H&M upsets Vietnam after kowtowing to Beijing over ‘problematic map’ (2021)Most Americans Support Tough Stance Toward China on Human Rights, Economic Issues (2021)Pressing China on human rights – even if it hurts economic relations – has Americans’ bipartisan support (2021)Threats and Opportunities in the Global Marketplace (2019)Personal Values and Ethics (2019)Fragility, Conflict & Violence

SLP Assignment

International Crisis Interventions

Research two incidents in which an international brand becomes involved in a controversial situation. Focus on situations that occurred outside of the United States. It may be a current news story or conduct internet searches for an incident (less than three years old).

You will write a 2-page report:

  • Provide a brief background of each incident and how the company was affected in the news, social media, etc.
  • Explain how the company reacted. (1 page for each situation)

No quotations are permitted in this paper. Each paragraph (except the introduction and conclusion) must contain at least one in-text citation .

Since you are engaging in research, be sure to cite and reference the sources in APA format. NOTE: failure to use research with accompanying citations to support content will result in reduced scoring “Level 2-Developing” on the grading rubric.

This is a professional paper, not a personal one based on feelings. It must be written in the third person; this means words like “I”, “we”, and “you” are not appropriate.

SLP Assignment Expectations

Use the attached APA-formatted template (BUS401 SLP3) to create your submission.

Your submission will include:

  • Completed Template
  • BODY OF PAPER: 2 pages
  • TOTAL LENGTH: 4 pages (Cover page, BODY: 2 pages and 1-page Reference List)

Develop and reference your sources of information with References Page, In-text Citations, and APA Title Page formatting from the following Guides and Links:

APA 7th Assignment TemplateTrident’s Introduction to APA – https://careered.libguides.com/tui/library/apaUnderstanding Plagiarism- https://careered.libguides.com/tui/library/plagiarismStudent Support Resources – https://careered.libguides.com/tui/STUDENTS

Calculate Your Essay Price
(550 words)

Approximate price: $22

Calculate the price of your order

550 words
We'll send you the first draft for approval by September 11, 2018 at 10:52 AM
Total price:
$26
The price is based on these factors:
Academic level
Number of pages
Urgency
Basic features
  • Free title page and bibliography
  • Unlimited revisions
  • Plagiarism-free guarantee
  • Money-back guarantee
  • 24/7 support
On-demand options
  • Writer’s samples
  • Part-by-part delivery
  • Overnight delivery
  • Copies of used sources
  • Expert Proofreading
Paper format
  • 275 words per page
  • 12 pt Arial/Times New Roman
  • Double line spacing
  • Any citation style (APA, MLA, Chicago/Turabian, Harvard)

Our guarantees

Delivering a high-quality product at a reasonable price is not enough anymore.
That’s why we have developed 5 beneficial guarantees that will make your experience with our service enjoyable, easy, and safe.

Money-back guarantee

You have to be 100% sure of the quality of your product to give a money-back guarantee. This describes us perfectly. Make sure that this guarantee is totally transparent.

Read more

Zero-plagiarism guarantee

Each paper is composed from scratch, according to your instructions. It is then checked by our plagiarism-detection software. There is no gap where plagiarism could squeeze in.

Read more

Free-revision policy

Thanks to our free revisions, there is no way for you to be unsatisfied. We will work on your paper until you are completely happy with the result.

Read more

Privacy policy

Your email is safe, as we store it according to international data protection rules. Your bank details are secure, as we use only reliable payment systems.

Read more

Fair-cooperation guarantee

By sending us your money, you buy the service we provide. Check out our terms and conditions if you prefer business talks to be laid out in official language.

Read more