mn5006 serving customers in global markets case questionsin the first session of

CASE QUESTIONS
In the first session of this module, we identified a number of consumer behaviour frameworks that summarise the influences on consumer behaviour. Refer to one of these frameworks (e.g. Shiffmans) and some of the relevant concepts and models therein (also covered in the seminars) to answer the three questions below. Note that the third question is a broader question and requires you to read about the issue so you may critically address it (e.g. by balancing pros and cons). In each case please make sure you illustrate your arguments with selected examples.
1. How is Unilever applying its understanding of internal consumer processes in the psychological dimension to market its products?
2. Which of the socio-cultural influences do you think have been the most important to the success of Doves Campaign for Real Beauty? Why?
3. Do you agree with Unilevers decision to link its brands with efforts to encourage healthy and environmentally sustainable behaviours? Explain your answer.
Further Directions
The report should be concise with minimum repetitions.
References to theory should be included, with appropriate citation, and fully Harvard referenced in the list of references.
The report should be between 750 to 1000 words maximum. All non-key, but helpful information (e.g. details of models or research findings) should be put in an Appendix section with numbers and titles and referred to in the text contents of appendices are not included in the word count. There is no point in piling up information that is not referred to in the text.
State the number of words for the three responses in the first page.

Read less

Calculate Your Essay Price
(550 words)

Approximate price: $22

Calculate the price of your order

550 words
We'll send you the first draft for approval by September 11, 2018 at 10:52 AM
Total price:
$26
The price is based on these factors:
Academic level
Number of pages
Urgency
Basic features
  • Free title page and bibliography
  • Unlimited revisions
  • Plagiarism-free guarantee
  • Money-back guarantee
  • 24/7 support
On-demand options
  • Writer’s samples
  • Part-by-part delivery
  • Overnight delivery
  • Copies of used sources
  • Expert Proofreading
Paper format
  • 275 words per page
  • 12 pt Arial/Times New Roman
  • Double line spacing
  • Any citation style (APA, MLA, Chicago/Turabian, Harvard)

Our guarantees

Delivering a high-quality product at a reasonable price is not enough anymore.
That’s why we have developed 5 beneficial guarantees that will make your experience with our service enjoyable, easy, and safe.

Money-back guarantee

You have to be 100% sure of the quality of your product to give a money-back guarantee. This describes us perfectly. Make sure that this guarantee is totally transparent.

Read more

Zero-plagiarism guarantee

Each paper is composed from scratch, according to your instructions. It is then checked by our plagiarism-detection software. There is no gap where plagiarism could squeeze in.

Read more

Free-revision policy

Thanks to our free revisions, there is no way for you to be unsatisfied. We will work on your paper until you are completely happy with the result.

Read more

Privacy policy

Your email is safe, as we store it according to international data protection rules. Your bank details are secure, as we use only reliable payment systems.

Read more

Fair-cooperation guarantee

By sending us your money, you buy the service we provide. Check out our terms and conditions if you prefer business talks to be laid out in official language.

Read more