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Students should read Case # 14 in the textbook on Starbucks. The company is a model of extraordinary business success: starting as a single store in Seattle (WA) and now with over 32,000 locations in 83 countries. Although revenues declined in 2020 due to the pandemic, customers and so revenue growth have returned. The case study describes the diversified, multi-channel, and multi-brand business model that Starbucks has implemented. As you prepare for class discussion, consider the following issues:
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