scu mkt00128 tourism and hospitality sales and promotion target market

Task:
a) Select a print advertisement from a magazine or newspaper or an online advertisement that is promoting a tourism or hospitality business, such as a hotel, a restaurant, or a tourism destination region. Make sure that the advertisement you choose has sufficient information in it to complete this assessment task.
b) Write a few sentences explaining where you found the advertisement e.g. the name of the magazine or newspaper or the website
c) Consider the different market segmentation methods that marketers use to identify an appropriate target market for their product or service (Refer to Chapter 8 of the textbook (geographic, demographic, psychographic segmentation).
d) Using the appropriate segmentation methods identify the likely target market(s) for the product, service or destination being promoted in your chosen advertisement.
e) Use three of the theories covered in Topic 3 on advertising, to evaluate the effectiveness of the design of your chosen advertisement (e.g. the AIDA framework, colour theory, advertising appeal, message execution style etc.)
f) In your evaluation you should identify the strengths and weaknesses of the design of the advertisement.
g) Write a short conclusion regarding how well the advertisement has been designed

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