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The Strategic Marketing Plan (Part I) will give you hands-on experience with the concepts of strategic marketing management in the context of the global automotive industry. You’re going to learn about the role of marketing in formulating and implementing regional strategies, defining corporate objectives, identifying sources of synergy and outlining competitive business strategies. Excited yet? Assuming that is the case, you should select one of the following top five car manufacturers (ranked by 2020 revenue): Volkswagon, Toyota, Daimler, Ford or Honda. Then you should tackle the following tasks: ‘
1. Briefly overview your selected car manufacturer (one or two brief paragraphs).
2. Identify the hierarchy of strategies for your selected car manufacturer.
3. Explain the scope of corporate growth strategies and sources of synergy for your selected manufacturer.
4. Discuss the relevance of competitive business strategies for your selected manufacturer.
5. Explain the strategic fit between business strategies and the market environment by analysing appropriate conditions for prospector, analyser, reactor and defender strategies for your selected manufacturer.
6. Briefly discuss the relevance of the strategic decision-making of your selected manufacturer, and identify the influence of product, pricing, distribution and promotion policies on marketing decisions.
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