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Assignment 1: The module requires students to complete a case study report that reveals mastery and understanding in application of the concepts emphasised in the first six weeks of the course. Specifically the assignment invites the student to consider and apply the various concepts of enterprise and entrepreneurship, the entrepreneurial process and business formation and growth. The report should have a maximum 2,000 words count no more than that. Questions Q1: Critically analyse and evaluate Suzannes Corkums motives in starting a wine business. Which of the entrepreneurial character traits, if any, does Suzenne Corkum possess? Q2: Devise a marketing strategy for growth for Saint Famille Wines Limited and consider the extent to which such a strategy is sustainable.
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