holmes hc2112 services marketing and relationship marketing gangnam style

Questions for discussion 1.Analyse the Gangnam style case using the 5 Ws (Who, What, How, Where, When) model in the integrated marketing communications planning process. 2.Watch the Gangnam style video. Explain how the communications content adds value to consumers of Psys music. What impact does content have on the videos success? Gangnam Style video can be found on this link:

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