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Presentation/PPT
27/08/2022
Targeting and Positioning Statement:
Consider target market segment in light of the consumption process and sustainable consumer behavior; product/service fit with the firm’s marketing communications
Strategic Map Linking Strategy to Objectives (OPTIONAL):
Visually connect strategies-firm’s Plan objectives in diagram format
Promotional Plan (“Communications”):
Use of advertising, social media, website, third-party labeling, message(s) conveyed, total customer cost (TCC) conveyed to consumers; sponsorship/involvement in community events, strategic partnerships, etc.
Distribution Plan:
Where product/service will be sold; direct to consumers, use of retailers, sustainable distribution channels, focus on entire supply/distribution chain and convenience to the customer.
Product Launch Description & Schedule:
Launch Strategies and a clear list of Objectives (distribution channel readiness, sales objectives, communication efforts, etc.) in light of plan strategies/objectives, budget, target market(s) and any data gathered concerning methods that target groups use to obtain information concerning new products/services. Prioritize objectives; create an appropriate Product/Service Launch Schedule,
Financial Forecast:
Reasonable “guesstimate” on: (1) budget to implement this Sustainable Marketing Plan; (2) the likely first year sales of the offering in this plan; plus TWO additional future year forecasts; (3) Note any potential concerns that would likely impact the accuracy of these “guesstimates” (rise in price of fuel, technological limitations, competition, customer preference changes, wrong target market selection, etc.); revenue/expense forecasts or break-even analysis are OPTIONAL.
Ecological Impact Forecast:
Product/service impact on the environment; cradle-to-cradle design; detailed Product Life Cycle Assessment; communication of minimal impacts to customers; solutions for real customer needs= consumer value.
Social Impact Forecast:
Employee rights, social equity, justice, safety, wages, benefits, livability, quality of life, health, education, job retention and creation, community development/involvement, etc.; impacts on stakeholders.
The writer is very fast, professional and responded to the review request fast also. Thank you.
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