The writer is very fast, professional and responded to the review request fast also. Thank you.
Task Description
Case study on social marketing.
Maximum length: 1600 words
This assessment looks at cause-related marketing which supports a cause, or social marketing that furthers a cause.
You are to choose a business, non-profit or government organisation and go through the social market planning process as shown in the text on p. 847.
Some ideas for you:
R Recruiting new players for a sporting club or cultural group or local community group or club;
D Revising a safety campaign aimed at young children playing Pkemon Go;
R Recruiting volunteers as members or as administrators in non-profit organisations;
C Challenge a negative behaviour or encourage a positive behaviour;
D Discourage drug/drink driving or using a mobile phone while driving;
E Encourage people to become an organ donor, and the list goes on…
You are to
1. 1.Decide on the business/non-profit group/government organisation that you will study.
2. F2. Find literature that explains the reasons why this type of organisation is needed.
3. 33. Choose an appropriate target market and justify your choice. Using statistics to back up your choice is highly recommended.
4. 4. What is the behaviour you are trying to create?
5. 55. What at are the benefits of this behaviour?
6. 66. Develop an attention-grabbing message for one media that you will use.
7. 77. How will you evaluate the effectiveness of your message?
The setting out for the assessment
Read less
Delivering a high-quality product at a reasonable price is not enough anymore.
That’s why we have developed 5 beneficial guarantees that will make your experience with our service enjoyable, easy, and safe.
You have to be 100% sure of the quality of your product to give a money-back guarantee. This describes us perfectly. Make sure that this guarantee is totally transparent.
Read moreEach paper is composed from scratch, according to your instructions. It is then checked by our plagiarism-detection software. There is no gap where plagiarism could squeeze in.
Read moreThanks to our free revisions, there is no way for you to be unsatisfied. We will work on your paper until you are completely happy with the result.
Read moreYour email is safe, as we store it according to international data protection rules. Your bank details are secure, as we use only reliable payment systems.
Read moreBy sending us your money, you buy the service we provide. Check out our terms and conditions if you prefer business talks to be laid out in official language.
Read more