as a marketing consultant prepare the following for an organi

As a Marketing Consultant, prepare the following for an organisation of your own choice:
1. An individual written report consisting of a maximum 3000 words addressing the key Marketing Management tasks detailed below in Assignment One.
TASKS
Assignment One:
In your role as a Marketing Manager in a stated organisation of your choice, prepare a report for consideration by your Board of Directors, covering the following five aspects:
1. Undertake a Market Segmentation and Target market analysis for your chosen organisation.
2. A critical discussion of the Consumer Behaviour of the organisation`s targeted customers.
3. State and justify 3 Marketing objectives that your chosen organisation should pursue over the next 3 year period.
4. A critical examination of your chosen organisation`s Marketing Mix action plans over this 3 year planning period
In each of these tasks, demonstrate the key marketing principles and deploy marketing tools, techniques and models to both analyse the issues that your chosen organisation faces and to recommend marketing management solutions.
5. In the Annexure to the report, you must outline the key areas of study and research you have undertaken in a Gantt chart and then specify the literature and other evidence sources you have used to complete the requirements of this assignment.

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