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Assessment Task 2: Individual Social Marketing Plan TEMPLATE excluding word count in the reference list Short Task Description: Social Marketing Plan based on wisdom literature review for increasing practical wisdom and behaviour change to cope with COVID-19 virus crisis. Students should choose a specific social marketing problem of interest to them in the COVID-19 context (but not hand washing or social distancing) for example Social Marketing Problem Panic Behaviour – Change / Decrease; OR Building (Increasing) Social Cohesion and Kindness / Helping Behaviours; OR Enhancing / Growing Core Values and Behaviours (Australian / Un-Australian Behaviours) La Trobe University Cover Sheet (with student signature) attached to submission Title Page: professional title page Table of Contents*: with suggested word length for each section
1. Wisdom – Supporting Literature and Knowledge Gap
2. Social Marketing Problem
3. Situation Analysis, Stakeholders and Partners, Upstream Policy Issues
4. Social Marketing Theory
5. Segmentation & Targeting
6. The Marketing Mix (4Ps) and People & Partnerships
7. Implementation and Evaluation
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