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Presentation/PPT
27/08/2022
Question:
Your task is to produce a report that includes an outline of the strategies to take your product to launch. Your proposition should be based on the theory and frameworks presented in the chapters. These include the strategic and tactical launch decisions as well the launch cycle.
In this report you should include:
Production Approach: How is the product designed? Where is it to be manufactured? Where will it fit in the organisational portfolio? Is there a product line strategy here (See Chapter 7)? What are your forecasted PLC considerations for product development?
MVP and Testing: Outline your MVP and how your product will be tested (See Chapter 8). Who will manage this and how will improvements and refinements be actioned?
Channels & Distribution: Where will this be stocked or sold? Warehoused or inventoried? How is this distributed to users and customers (which channel structures?)? What sales/retail tactics need to be reinforced (See Chapter 6)?
Organisational Impacts (only if relevant): How will R&D and innovation be managed? Who is the product team comprised of? Which HR resources need to be hired? What needs to change within the organisation for this product to be effectively launched, and this innovation culture sustained (See Chapter 9)?
Product Marketing Plan: Outline the basic steps to introduce your new product concept to the market. What is the target audience? How will you reach them? Which channels, and with what message (See Chapter 10)?
A Go-To-Market Strategy: How will the above events be sequenced? Who will manage this process? What are the launch objectives? Is a beta version required? Who is your MVP targeted at? How is funding secured (See Chapter 10)?
Lastly, you must acknowledge your 3 main challenges and actions required of post-launch. What do you foresee as the major challenges for growth and scalability across the PLC? Why is this the case (See Chapter 10)?
On successful completion of this assessment, students will be able to:
1. Clearly communicate the various lifecycle stages of products;
2. Design strategies to introduce new, and improve existing products;
3. Clearly explain the new product development process; and
4. Develop product management strategies that lead organisations towards business goals.
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The writer is very fast, professional and responded to the review request fast also. Thank you.
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