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Presentation/PPT
27/08/2022
Question:
Learning Outcomes
LO1: Critically evaluate the challenges faced by managers in the development and deployment of global marketing strategy
LO2: Understand and apply a range of alternative models and concepts in dealing with complex global marketing planning issues to achieve competitive advantage
LO3: Critically evaluate the processes and outcomes in the implementation of the global marketing planning process
LO4: Successfully deploy relevant critical, analytical and academic skills in an extended piece of writing related to global marketing
Assessment Task:
You have been asked to advise a company considering undertaking international marketing for the first time. The product that they manufacture is luxury and classic cars.
Your role is to assess the market potential of two countries China and USA.
You will investigate the environmental risks, identify the problems and opportunities associated with developing of a successful marketing mix for both countries, and to consider and justify the most appropriate market entry method.
Based on your assessment, you are then required to recommend which country the company should select for market entry.
1.Select the appropriate theoretical models and tools that you will use to analyses both markets. You will be required to discuss the merits of the analytical tools you choose, referring to the appropriate academic theory and opinion.
2.Research both countries making a critical assessment and comparison of:
2.1.the macro environmental risk factors
2.2.the issues related to implementing a successful marketing mix.
4.You must then make a recommendation about which country they would recommend the company to target, providing justification for your choice.
On this occasion the report should contain the following sections:
Title and contents page.
Brief introduction.
Critical analysis and justification of academic models to be employed.
Analysis of macro environmental risk factors for each country.
Analysis and comparison of opportunities and threats related to a successful marketing mix for each country.
Justification for choice of one country and recommended market entry strategy proposed.
Brief conclusion.
Important and helpful information
Please refer to the Module Guide for information regarding indicative reading, guidelines for the preparation and submission of assignments, and the assessment criteria.
Electronic copies of assignments should be submitted via Turn-it-in
. Please ensure you follow the instructions provided by your module tutor and on the assessment brief.
Submission of assessments may be done on or before the published submission date. Assignments not available at this time will be considered late unless an extension has been previously agreed.
Students who fail to submit assessments by the specified date (without an extension being granted or without accepted Mitigating Circumstances) will be subject to the following penalties:
Up to 7 calendar days late = 10 marks subtracted but if the assignment would normally gain a pass mark, then the final mark to be no lower than the pass mark for the assignment.
More than 7 calendar days late = This will be counted as non-submission and no marks will be recorded.
Please note that it is your responsibility to ensure that the assignment is submitted in the format/s specified in the Module Guide or on the Assessment Brief.
YOU SHOULD ALWAYS ENSURE YOU KEEP A COPY OF ANY ASSIGNMENT SUBMITTED.
In the case of exceptional and unforeseen circumstances, an extension of up to 14 days after the assessment deadline may be granted. This must be agreed by your Programme Leader, following a discussion the Module Tutor. You should complete an Extension Request Form available from Student Services and attach documentary evidence of your circumstances, prior to the published submission deadline.
Extensions over 14 calendar days should be requested using the Mitigating Circumstances procedure.
Some students with registered disabilities will be eligible for revised submission deadlines. Revised submission deadlines do not require the completion extension request paperwork.
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