adobe video adobe video business case issue an executive summary must be placed a

Adobe Video Business Case Issue: An Executive Summary must be placed after the cover page, but before the Issue (and table of contents if you choose to have one). It should summarise the entire report, and be written last. The Issue(s) and the Cause(s) are given in the Video Business Interview segments. It is suggested you also research around the Issue(s) and/or Cause(s). The number of Issues you provide (1 or more) is the number of problems you must solve. Only having one Issue is fine. It is suggested 3 or 4 good, realistic Alternatives are provided. 5 is possible, but it may reduce your word count too much. Decision Criteria can be given in a table format – refer to Tillman and Cassone (2012) for some examples. Ethical considerations should be built into the report; They are usually most suitable in the Decision Criteria, Solution and Implementation and Implications. Ethical considerations are not a question of a simple right or wrong. A thorough ethical consideration will state an issue for which there is no right or wrong answer and therefore represents a dilemma to a course of action. Appendices are meant to be ‘extra’ information that does not have to be read to understand the report; Any critical information necessary to understand the report shouldn’t be in the Appendices. Appendices will not earn marks. Through your research you may find that the Issue has occurred in the past, and the company has a solution – This does not matter in the context of the VBCR, as you are writing as if the Issue is happening now.

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