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Graduates will be able to, evaluate theoretical and practical knowledge of Marketing
Skills Graduates will be able to, analyze marketing issues and strategies using core marketing concepts (eg. Marketing Mix, SWOT, Segmentation and Positioning) and work with others to develop Marketing strategies.
Application of Knowledge and skills
HC1082 Marketing & Entrepreneurship Term 2 2016 Page 3 of 10
Graduates will be able to, apply theoretical and practical knowledge of Marketing in the diagnosis of organizational issues and the formulation of appropriate marketing strategies.
Students will demonstrate research skills, showing initiative in consulting the academic literature and integrating fresh ideas into the discourse in preparation for life-long learning.
Students will demonstrate the capacity to write persuasive reports containing sound recommendations, in preparation for their career in business.
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