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Note 1:
All revenue represents cash received. There are no accounts receivable because items are paid up front through credit cards.
Amounts “sold” through social media (Facebook©) have 30% deducted (a $10 sale results in $7 to PEL). Amounts through PayPal© have 3.5% deducted ($10 sale results in $9.65 to PEL). PEL reports $7.00 and $9.65 as revenue, respectively.
Some players will access a game once, or only for a week or two. Others play for several years, upgrading to new versions as soon as they are made available. Statistics are kept on player retention. These statistics vary significantly among the three PEL games. The frequency of play is also very different from player to player, some playing hours per day and others playing for only brief periods per week. Some upgrades are more popular, and others seem to drive away players frustrated or disappointed with the changes.
Overall, an average player will keep a PEL in-game character active for 5 to 8 months
IS THERE AN ISSUE HERE? IF SO, HOW DO I REPORT IT FINANCIALLY? EXPLAIN.
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