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Levendary Café – The China challenge
1 What should Mia Foster do about Louis Chen?
2 What does it take to succeed in the restaurant franchising business?
3 What implications does this have for the way Levendary should manage its international operations?
4 What do you think of Mia foster’s “stages theory” of country management responsibilities: go-getter, local baron, and professional manager?
5 What implications that these developmental stages have for the task of headquarter management and its relationship with overseas subsidiaries?
6 From your analysis, what recommendations would you make to Mia Foster on the issues she raises at the end of the case?
Other considerations:
Differentiated phases of development of fast food – local subsidiaries local freedom
Headquarters control – balance that allows subsidiaries to be flexible
Maintaining balance – two way process
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