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Read the case study “Moore Medical Corporation” and answer the following questions:1) Moore Medical is facing many issues at once—not simply a question of which software package to buy. What are some of these issues and how did they come about?2) What strategies can Moore Medical engage in to maintain market share with podiatrists and increase market share with general physicians?3) What factors contribute to Moore’s relatively high churn rate?4) Is Moore’s strategy of having 4 different, yet identically stocked, distribution centers around the country a good inventory management strategy? What advantages and disadvantages does it have?5) How can demand forecasting improve efficiency in producing ‘the perfect order’ at Moore Medical?6) Should Moore Medical invest in CRM software, use ‘bolt-on’ software, or do nothing? Be sure to use the company financial and cost data provided in the case study to support your answer.
Your group report should contain substantial, concrete and original ideas. Be sure to thoroughly answer all questions; your answers should reflect an understanding of the basic theory and practice related to logistics. Be sure to support your claims and key points with research; you are encouraged to reference concepts learned in previous courses. Include practices which would solve the issues raised in the case study as well as unique or original solutions
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