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I would like to get some guidance on this assignment. I am to come up with a new product or division for the company: AutoNation, Inc. I’m not familiar with how to come up with new ideas. Below is my assignment. Please help.
Write a 1,400- to 1,750-word paper in which you explain the importance of innovation in your selected business’s vision, mission, and values, and determine your business model for this new division. Include the following:
Propose a new product or service for the new company division. The division should be customer-focused with an innovative mission statement. Ensure that you are differentiating your product or service.
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