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Learning Objective: Given a chosen company, you will apply strategy to barriers of government regulations and characteristics of success using a Global environment for the company. The global environment has been invigorated by the internet and global communications, increases in consumer income, appeal of US culture and products, especially to young consumers, and other forces. Virtually all big multinational US companies have a global strategy/presence, some modest, some extremely ambitious. These companies have decades of experience doing business in well-developed markets like Western and Eastern Europe and Russia, and are now placing big bets in emerging markets, most notably in China. Most small to medium sized US enterprises are also thinking globally, but many lack the resources (both capital and expertise) required to move into global markets very quickly.
Prompt and TOPIC: APPLE INC.
Instructions:
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