Preliminary Capstone Proposal – Individual

Tesla Motor Company

Table of Contents

CHAPTER 1: INTRODUCTION……………………………………………………………………………………………………… 4

CHAPTER 2: ACCESS AND DATA AVAILABLITY………………………………………………………………………………4

CHAPTER 3: PRODUCT CONCEPTS………………………………………………………………………………………… …… 4

a)            FOUNDATIONAL KNOWLEDGE……………………………………………………………4

                                 I.            MBA6016 FINANCE AND VALUE CREATION…………………………………………………………4

                               II.            MBA 6022 STRATEGIC OPERATION MANAGEMENT…………………………………………….4

a)       ORGANIZATIONAL STRUCTURE ADVANTAGES AND DISADVANTAGES…… 4

b)      COMPETITIVENESS LONG- TERM   SUCCESS IN THE GLOBAL MARKET….….4

c)       SWOT ANALYSIS INTERNAL AND EXTERNAL ……………………………………………4

d)      SWOT ANALYSIS & RECOMMENDATIONS……………………………………………….4

                             III.            MBA6012 INTEGRATE GLOBAL MARKETING………………………………………………………5

                            IV.            MBA6018 DATA ANALYSIS FOR BUSINESS DECISIONS………………………………………… 5

                            V.            MBA 6028 Business Integration Skill………………………………………5

                          VI.            INTEGRATED INFORMATION…………………………………………………………………………………5

                           VII.            LEAD AND COLLABORATE …………………………………………………………………………………….6

a)       VIRTUAL, GLOBAL AND CULTURALLY DIVERSE ENVIRONMENT…………………6

b)      EXTERNAL AND INTERNAL ANALYSIS…………………………………………………………6

c)       PORTER’S FIVE FORCES…………………………………………………………………………….6

d)      The Business Level and Corporate Strategy, of the system process,..7         technology within and across core disciplines.

e)      CORPORATE STRATEGY…………………………………………………………………………………7

CHAPTER 5:  DATA SOURCE …………………………………………………………………………………………………………. 7

                 VII.      MBS 6028 BUSINESS INTEGRATION SKILLS………………………………………………………………

·         TESLA’S 10- K REPORT …………………………………………………………………………….

·         SEC FILLING…………………………………………………………………………………………….

·         CORPORATE GOVERNANCE…………………………………………………………………….

·         STOCK INFORMATION INVESTOR VIEW…………………………………………………….

CONCLUSION………………………………………………………………………………………………………………………………….9

REFERENCES………………………………………………………………………………………………………………………………… 10

APPENDIX A: FIGURES AND TABLES……………………………………………………………………………………………… 11

APPENDIX B: STATISTICAL MODELS……………………………………………………………………………………………. ..12

Introduction  

            Tesla Motor, Inc. engages in the designing, development, manufacturing, and sale of electric vehicles and electric power train components. Its products include electric vehicles such as the Model S, Model X, Model 3 and the Tesla Roadster.

             The company also manufactures home batteries and solar roof. Tesla was founded by Jeffrey B. Straubel, Elon Reeve Musk, Martin Eberhard, and Marc Tarpenning on July 1, 2003, and is headquartered in Palo Alto, CA.

 The project strategy analysis is to asses Telsa biggest challenges in the electric vehicle industry and to evaluate the company history, quality, and financial reports as to expanding and market positioning.

Product Concepts

Foundational Knowledge

This project has allowed me to utilize the foundational knowledge, concepts, and methodologies that I have learned from my previous MBA courses described as:

I.            MBA6016 Finance and Value Creation:Theunderstanding I gained from this course     helped me to analyze Tesla financial condition by examining their financial statements   and by providing important information regarding Tesla revenue, profits, and earnings.

II.            MBA6022 Strategic Operations Management: The class competencies in this course I have learned was to process and design a Strategy that would correct the quality,            charging capacity, production and inventory management of its vehicles.  Operations   Strategy will provide insight of decisions that have impacted the organizations’    productivity, efficiency, and profitability.  

a)      Organizational Structure Advantages and Disadvantages.

b)      Tesla Motors Operation Management

c)      Tesla competitiveness and long-term success in the global automotive market

d)      Tesla SWOT analysis if it’s internal and external strategic factors

e)      Tesla Motors, Inc. SWOT Analysis & Recommendations

III.                         MBA6012 Integrated Global Marketing: My report will focus on the major points of view, such as Reliability, including the Marketing, Finance, and Operations teams, and Senior Management.

IV.                        MBA6018 Data Analysis for Business Decisions. I will directly apply the skills I have learned in this course to analyze quantitative and qualitative data to provide suggestive recommendations regarding business decisions that support the strategic and operational direction of Tesla organization.

V.                        MBA 6028 Business Integration Skills:  I will identify, analyze, and apply principles of organizational strategy using the critical thinking, problem-solving, competitive analysis, and foundational skills that I’ve learned in this course.  I will focus on identifying and planning my projection, analyze the strategic issues business decision.  Integrate findings of strategic, environmental and core business function analyses to provide input to decision making and decision.

VI.                        Integrate Information: Tesla will be analyzed by multiple perspectives and organizational components and functions which will include the organizational culture and structure, administration, marketing, and finance and how they impact the organization’s strategical growth.  The focus will point out Reliability, Marketing, Finances, and Operational issues.

VII.          Lead and Collaborate in virtual, global, and culturally diverse environments

        This study will focus on global trends and its effects on Tesla’s Motor Company.  

a)      An Internal analysis of Tesla Motors will be performed to understand the internal capabilities of the company and the current strategies the company is using to connect with its consumers and to stay competitive. 

b)     An external analysis will be performed to understand the environmental impact through Porter’s Five Forces.

c)      These five forces will explore the rivalry that the company faces, barriers to entry to the beverage industry, the threat from the suppliers and buyers and, the threat of substitutes.

Porter’s five forces of competitive position analysis

            Five forces analysis will help Tesla motor to factor in the aspects of the affecting profitability in the Electric Motor industry, which can help with the decision related to the company whether to increase its capacity and develop a Strategy.  The Five Forces are supplier power, Buyer power, competitive rivalry, the threat of substitution, and the threat of new entry.

APPENDIX A

D)    The Business Level and Corporate Strategy, of the system process, technology within and across core disciplines:

            1)         The impact of the existing process for Tesla Inc.

            2)         Process improvement

            3)         Measurement Strategy

            4)         Data Collection and Evaluation Tools

            5)         Description of the Qualitative Measures

            6)         The executive summary of the collected processed data.

            7)         Implications of operation’s improvement in International Operations

            8)          Explanation of the data or findings that validates your recommendations

            9)         Recommendations and Evaluation Tools

E)    Corporate Strategy

Tesla Motors will face challenges in the increasing its number of electric vehicles to its    consumer.  Tesla sales its vehicle through showrooms and online channels.  Tesla also manufactures their own electric powertrain components and sell them to other car     manufactures.

F)     Data Sources

            The MBA 6028 Business Integration Skills course has incorporated a structure on             gathering data and researching relevant information.  My project research for Tesla   Motors organization will be pertaining to the quality and standards of the company for   my capstone project.

            The statistical data will be obtained from various resources such as; Telsa 10-K report SEC filings, Corporate Governance, IRS form 8937 Stock information, and addition reports from the web.  I will prepare graphs and diagrams for statistical observation and comparison with other companies in the automotive industry of electric vehicle.  

            In addition, I am still gathering additional information to ensure that my project reflects a clear and concise strategical recommendations. Listed below are of some of the data recourses that will be to the development of my capstone project:

1.      Porter, M. E. (1987). From competitive advantage to corporate strategy. Harvard Business Review, 65(3), 43.

2.         Porter’s five forces of competitive position analysishttps://www.cgma.org/resources/tools/essential-tools/porters-five-forces.html

3.      Kissinger, Daniel (2018) Tesla Inc. Five Forces Analysis (Porter’s Model) &   Recommendations

4.      Tesla investor overview by viewing Tesla events and Presentation Financials &          Accounting, SEC filings, Corporate Governance, IRS form 8937, Stock        information Investor and view  https://www.tesla.com/about

5.      Kissinger, Daniel (2017) Tesla Motors, Inc. Pestel/Pestle Analysis &    Recommendation http://panmore.com/tesla-motors-inc-pestel-pestle-analysis-        recommendations

6.      Tesla Motors- External Analysis Using PESTLE- The Sphere Press       (2017)http://thespherepress.com/tesla-motors-external-analysis-pestle/

Estimate Expected length: Approximately 35-45 pages, double-spaced.

Conclusion

            My project will have the in-depth detail of the company’s position globally with a PowerPoint presentation that will reflect and highlight a quick source of information based on Tesla’s past, and  present position in the industry as well give a suggestive alternative for Telsas  organization structure, Quality strategy, marketing and financial strategical growth.

 References

Porter, M. E. (1987). From competitive advantage to corporate strategy. Harvard Business          Review, 65(3), 43.

Porter’s five forces of competitive position analysishttps://www.cgma.org/resources/tools/essential-tools/porters-five-forces.html

Kissinger, Daniel (2018)Tesla Inc. Five Forces Analysis (Porter’s Model) & Recommendations   Tesla investor overview by viewing Tesla events and Presentation Financials &   Accounting, SEC filings, Corporate Governance, IRS form 8937, Stock information        Investor and view  https://www.tesla.com/about

Kissinger, Daniel (2017) Tesla Motors, Inc. Pestel/Pestle Analysis & Recommendation             http://panmore.com/tesla-motors-inc-pestel-pestle-analysis-recommendations

Tesla Motors- External Analysis Using PESTLE- The Sphere Press             (2017)http://thespherepress.com/tesla-motors-external-analysis-pestle/

APPENDIX A: FIGURES AND TABLES

APPENDIX B: STATISTICAL MODELS