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Presentation/PPT
27/08/2022
Assignment 1: LASA 2—Afterschool Depot: Plan Development Issues
Scenario
Janet Hains is an entrepreneur and former afterschool programmer administrator. She has been monitoring the education industry for potential trends that may provide an opportunity for her to utilize her experience in starting a new business. In response to an identified increase in childhood obesity rates within the United States, coupled with the increased governmental grant offerings for youth nutrition programs, Janet has started a new company, Afterschool Depot.
Afterschool Depot will produce and sell materials to assist afterschool programmers in implementing nutrition-based programs. Afterschool Depot has just finalized its initial product line and is now in the process of preparing to market its line for sale within the United States as well as several international locations.
Due to financial and human resource constraints, Janet has decided to produce and sell only one product from the proposed product line during the first year of operation. She has selected the Healthy Kitchen to be her first product launch.
The Healthy Kitchen is a mobile kitchen that can be wheeled out onto the playground or into the classroom. It includes an 8-week curriculum to assist afterschool programmers in conducting healthy cooking classes.
Although Afterschool Depot has spent considerable time researching and developing the initial product line, they have not spent much time on developing their overall marketing strategy to include its channel design and implementation plan.
For this assignment, you will again be working with the Afterschool Depot case study. Remember that you are the channel manager for Afterschool Depot and that Beth Nammons, Marketing Director, has assigned you to develop the channel design and implementation plan.
As part of the plan development process, Beth has asked that you help her and other members of the management team understand the issues related to and the answers to the following questions.
To complete this assignment you are to submit a 6-9 page paper that addresses all of these questions. The paper must include a chart detailing the federal laws influencing channel management. The chart should include a brief description of the laws, as well as an explanation of how the provisions of the laws might affect Afterschool Depot’s channel policies. You may include other tables or charts in the report as you see fit.
You may want to carefully review the case scenario and other case information you developed in Module 3 as you consider the answers to these questions.
The paper must be submitted as a MS Word document and it must follow APA style guidelines. Use the following file naming convention: LastnameFirstInitial_M5_A1.doc
By the due date assigned, deliver your assignment to the Submisions Area
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