Deliverable For this assessment, assume the airline (Singapore Airlines) you chose in Assessment 1 has just made you president.

Deliverable

For this assessment, assume the airline (Singapore Airlines) you chose in Assessment 1 has just made you president. As the new president,  organized a well-written 8-10-page report for the airline’s stakeholders that includes the following subheadings and content:

  • Introduction: Briefly introduce the airline and the situation leading up to you being made president.Assume that you have been brought in to improve profitability and long-term success for the airline.
  • Provide a paragraph or two overviewing the current situation with the airline (from your SWOT analysis) and introducing yourself as president.
  • Mission and Vision: Describe the new purpose and mission for the airline.Review the airline’s current mission and vision.
  • Explain what you will change and why. Support your changes to the mission and vision statements with factual information from at least three business publications in the field.
  • Write a new formal mission and vision statement.
  • Communications Plan: Describe how you will communicate your new presidency and your future direction for the airline to the existing employees and the press.
  • Financial Objectives: Any airline is concerned with safely getting people from one point to another and doing so in a way that is profitable. Detail how your airline plans to accomplish this by listing four of the airline’s new financial goals.For example, you might want to increase profitability by a certain percentage. Explain how you plan to do that—for example, spending less on staff training or food service, or leasing planes rather than buying them.
  • Identify at least four specific financial goals, all geared toward increasing profitability through bringing in revenue or reducing expenses. Describe the rationale behind your goals.
  • Consider the market standing, productivity, facilities, stockholders (if applicable), worker performance, profitability, innovation, and social responsibility.
  • Action Plan: Create an action plan for achieving the four goals that you set.Considering what you learned in the SWOT analysis you completed in Assessment 1, include items such as intended markets (staying where you are or moving and why), hiring and training, and technology.
  • For each of the four goals you identified, explain which strategy you will use, the time it will take to assess the results, and your exit strategy if the plan does not work. For example, if you decide to increase revenue by generating more customers through a fare sale, explain how you will advertise the fare, how much of a reduction it will be, how you expect it to impact your profits, and so on.
  • Include, when applicable, items such as communications, employee relations, route planning, public relations, advertising, et cetera.
  • Methods of Control and Feedback: Describe how you will assess meeting your goals and how you will go about making changes as necessary.Remember that setting a goal is only valuable if you take steps to achieve it and then measure your success.
  • Consider how you will measure success of each goal. For example, if you choose to add food service, consider how you will know whether this has been successful. Financials will not answer this question, but what will? Customer surveys? Staff feedback? How many tickets would you sell after the announcement is made?

Additional Requirements

  • Written communication: Written communication is free of errors that detract from the overall message.
  • APA formatting: Resources and citations are formatted according to current APA style and formatting.
  • Number of resources: A minimum of three resources.
  • Length: 8-10 typed, double-spaced pages.
  • Font and font size: Times New Roman, 12-point.

                                                                                                                                         The Airline I have chosen is Singapore Airline.

Show more

Calculate Your Essay Price
(550 words)

Approximate price: $22

Calculate the price of your order

550 words
We'll send you the first draft for approval by September 11, 2018 at 10:52 AM
Total price:
$26
The price is based on these factors:
Academic level
Number of pages
Urgency
Basic features
  • Free title page and bibliography
  • Unlimited revisions
  • Plagiarism-free guarantee
  • Money-back guarantee
  • 24/7 support
On-demand options
  • Writer’s samples
  • Part-by-part delivery
  • Overnight delivery
  • Copies of used sources
  • Expert Proofreading
Paper format
  • 275 words per page
  • 12 pt Arial/Times New Roman
  • Double line spacing
  • Any citation style (APA, MLA, Chicago/Turabian, Harvard)

Our guarantees

Delivering a high-quality product at a reasonable price is not enough anymore.
That’s why we have developed 5 beneficial guarantees that will make your experience with our service enjoyable, easy, and safe.

Money-back guarantee

You have to be 100% sure of the quality of your product to give a money-back guarantee. This describes us perfectly. Make sure that this guarantee is totally transparent.

Read more

Zero-plagiarism guarantee

Each paper is composed from scratch, according to your instructions. It is then checked by our plagiarism-detection software. There is no gap where plagiarism could squeeze in.

Read more

Free-revision policy

Thanks to our free revisions, there is no way for you to be unsatisfied. We will work on your paper until you are completely happy with the result.

Read more

Privacy policy

Your email is safe, as we store it according to international data protection rules. Your bank details are secure, as we use only reliable payment systems.

Read more

Fair-cooperation guarantee

By sending us your money, you buy the service we provide. Check out our terms and conditions if you prefer business talks to be laid out in official language.

Read more