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Your CEO has been out on the road talking to clients, and it sounds like one or two of the customers with commercial accounts (i.e. accounts with higher premiums than typical levels, usually in the thousands of dollars) have been complaining a bit about their interactions with your company’s commercial account managers. Because of this, your CEO is worried that the commercial customers have been cancelling at high levels when compared with non-commercial or “normal” customers. Unfortunately, your company doesn’t have any kind of report that breaks out cancellation rates by normal vs. commercial customers. Can you quickly put something together that can tell the CEO whether or not he should be worried about commercial customers cancelling more often than normal customers?
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