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Pleasanton Industries has identified list of financial and nonfinancial performance indicators:
Average call wait
Average customer survey rating
Employee turnover ratio
Headcount growth
Job offer acceptance rate
Market share
Net profit margin
New product ROI
Number of complaints
Number of defects reported
Service error rate
Time to market on new products
Year over year revenue growth
a. Assign the identified metrics to Pleasanton’s four balanced scorecard categories of (1) Financial Success, (2) Customer Satisfaction and Brand Improvement, (3) Business Process Improvement, and (4) Learning and Growth of Motivated Workforce.
b. Is there value in tracking all these different measures, rather than a single financial measure such as ROI or EVA?
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