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Marketing Challenges in a New Economy
Read the article: “Airbnb and the Unstoppable Rise of the Share Economy (Links to an external site.)Links to an external site.”. A recent trend in the consumer marketplace is the ability for a consumer to share their personal belongings, such as their homes/apartments, autos, tools, bicycles, and so forth. The shared economy has now become a multibillion dollar business.
The paper
Must include a separate references page that is formatted according to APA style as outlined in the Ashford Writing Center.
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