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While the target market is defined as the narrow group of people that the company is trying to appeal to, the target audience is the broad group of people that the company is focusing on. Marketing departments focus on the target market. Public relations departments focus on the target audience.
For this assignment, use the Capella library to research the following. If necessary, also research the Internet and other resources:
While the written content is the most important aspect of your paper; organization, readability, grammar, and spelling are also important. The content of the paper will determine the length, but a general rule for this assignment is to write roughly two to three pages. Follow APA format and add headers as appropriate.
Refer to the Target Audience and Target Market Scoring Guide to ensure you have met all of the requirements of the assignment.
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