Excellence in Business Communication, Ch. 4

As you read this week’s chapters, consider and take notes regarding the following:

  • The three-step writing process
  • Why it is important to analyze a communication situation in terms of purpose and audience
  • Some information-gathering options for simple messages and good organization
  • Aspects of being sensitive to audience needs
  • The importance of establishing credibility
  • The four types of sentences
  • The five techniques for writing effective messages for mobile readers
  • How one can improve the readability of messages
  • The eight steps one can take to improve the clarity of one’s writing
  • The most important issues to consider when distributing messages
  •  How do you adjust the type of language to use in text messages, personal e-mails, business e-mails, and academic papers?

    Your responses should be at least 200-300 words each, be substantive, and encompass higher level critical thinking skills. Be sure to use APA citations and references for any directly copied or paraphrased text, as appropriate.

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