Supercompra: Sourcing from Small Andean Farmers As Juan Pedro Zapata, Supercompra’s CEO, what is your recommendation for Supercompra in the face of small supplier withdrawals, given its procurement go 1

************ Sourcing **** ***** ****** ********* **** ***** ****** ************* *** **** ** your ************** *** *********** in *** face of small ******** withdrawals ***** *** procurement ***** and the parent ********* ******** objectives ********************* *** **** and **** *** Supercompra’s *** *** *** ********** ****** ******* *** ************* ********** platform” and ********** ********* ****** ********** and *** centralized ******** ********** from ******** middleman/distributorSupercompra’s *** ********** model was ***** on a ************* “proximity ********* and “logistics ********* direct ********** from ***** ****** ******* This model *** ******* ********** ********* *** ******* ** source ***** ******* ******** **** ******* to ******* quality through ***** relationships **** ******* *** ** reduce ***** ** *********** *** **** *** ************** ******* **** model **** *** **** disadvantages including *** need *** *********** ** ******** a ***** ******* of ***** ******* the ********** of ******* ** *** business and *** **** of *********** ** *** ****** ****************** new ********** ***** ** ***** ** * *********** ******** ********** from ******** middleman/distributor **** ***** *** several advantages ********* *** ******* to source **** * larger number of ******* ** ****** ***** ** eliminating *** need for a large ******* of ***** ******* *** ** reduce *** **** ** *********** ** *** ****** ***** ******* **** ***** **** has **** ************* ********* *** **** ** **** ** ************** ** ******* quality *** risk of losing ******* ** *** ****** ***** *** *** *********** ** ****** ************* *** the ********** ********* ******** ***** *** ****** ************* financial performanceThe “proximity platform” ******** ***** *** affect ************* financial performance ** * ****** ** waysFirst by ******** ******** **** ***** ****** ******* *********** *** ***** the high costs associated **** ******** **** large ********** ***** *** high ***** of ******** **** large commercial ***** are ******* these ***** *** ********* located *** **** ************* ***** ********* This ***** **** *********** ***** **** ** ***** high ************** costs ** ***** to ***** *** ******** from *** ***** ** its stores ************ *** large commercial ***** ********* **** ****** production costs than ***** ****** ******* This ** because *** large commercial ***** **** ** use **** ********* ****** **** ** ********* and pesticides in order to ******* ***** *********** by ******** ******** from local farmers *********** *** reduce *** transportation ***** *** improve its logistics This ** because *** ***** farmers *** ********* ******* near Supercompra’s ***** locations **** ***** **** *********** ***** *** **** to ***** **** ************** costs in ***** ** ***** the products from *** ***** to *** ****** ************ sourcing from ***** ******* would ***** *********** to ******* *** ********* **** ** ******* *********** would ** **** to ******* *** ******** **** the ******* on * **** regular ************ by ******* **** ***** ******* *********** *** develop * ****** understanding ** ***** ***** *** *********** **** *** lead ** ********* ******* and ****** ******** **** ***** ******* ******* ** ******* with ***** farmers *********** can **** to ****** **** *** **** ******** development ** *** ****** ***************** *** two options * *** rekindle ************ with ***** ******* or *** ******** ** ****** relations **** ****** ******* and local distributors–what ** **** ************** *** the proximity ******** ******* ****** ******* your ************** and provide ******** ********** ***** ** moving ************* ** ********** *** ************ **** ***** FarmersSupercompra ****** ******** *** relationship with ***** ******* ** ***** ** ******* *** ******** ********** ***** are ******* ******* for *** **** ** *** **** ****** *** *********** First ** rekindling *** ************ *********** **** **** * **** ****** connection **** *** ******* ***** **** ***** *** ****** ************* *** coordination ****** ** ******* **** small farmers *********** **** ** able to develop * **** personal ************ **** **** ***** *** lead ** ***** *** ******* ******* small ******* *** more ****** to ** responsive ** *************** ***** and ******** *** **** **** ** **** ** ******* *** company **** ***** ************ ********** ***** ** ******** *** relationship with ***** ******* *********** ****** ***** ******** *** ******* *** are ********** ** working with the ******* ***** **** Supercompra should ***** *** ** these ******* *** ********* communication channels *********** should **** ******* a ******** management **** **** ******** ******* ********* **** the farmers ******* ***** ************ *** providing feedback ** ********* ***** steps *********** will ** **** ** ******* *** ******** management and establish * better relationship **** small ******************************** ***** Celli *** ******* ***** (2015) ************ ******** from ***** Andean ***********

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