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First consider the following scenario: For 10 years, the ABC pediatric group in Chicago has managed to make a profit, although the market for pediatrics in Chicago is very competitive. The group consists of 15 physicians, 7 nurse practitioners/physician assistants, 27 nurses, and 10 support/administrative/office staff. Although they have been able to maintain a nominal profit each year for the past 10 years, they want to increase their profit margin while continuing to honor the mission, vision, and values of the practice.
To tackle this assignment, you will explain how ABC values support the mission and vision by applying the Teal Trust’s behavioral norms. Based on what you learned about marketing strategies from the course material, you will then make recommendations on how to ensure an increase in profit within such a competitive industry while honoring and maintaining ABC’s mission, vision, and values.
Within a 1- to 2-page paper, you will explain how ABC’s values support its mission and vision, while ensuring a larger profit margin. You will accomplish this by answering the following questions:
Refer to the case study and module resources to support your responses.
What to Submit
The short paper should follow these formatting guidelines: 1- to 2-pages in length, double spaced, 12-point Times New Roman font, one-inch margins, and citations in APA style.
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