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Question 1 (2 points) Which of the following is a primary disadvantage of viral marketing? Question 1 options: 1) The costs of viral marketing are too high for most companies. 2) The brand associated with the viral message is usually forgotten. 3) Marketers have little control over who receives the viral message. 4) Viral messages are less likely to be viewed than other types of online […]
Question 1) ________ departmentalization is used more in recent years to better monitor the needs of customers and to respond to changes in those needs. a. Functional b. Needs-based c. Customer d. Process 2) In recent years, there has been a movement to make organizations more flexible and responsive through ________. a. decentralization b. customer-based structure c. centralization d. alternative organizational structure 3) In describing […]
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Question 1.(TCO 1) The vice president of marketing tells a marketing manager to prepare a presentation by the end of the week. The vice president is most likely exercising which of the following? (Points : 5) Staff authority Procedural authority Line authority Functional authority Question 2. 2.(TCO 1) Sweet Leaf Tea, a Texas-based maker of bottled iced tea, is a small but fast-growing firm that has gained […]
Week 1 Question Question 1.1.(TCO 1) Different levels of planning in supply chain operations management include (Points : 5) general and detailed planning strategic, tactical, and operational planning long-term and short-term planning logistical, operational, and procurement planning Question 2.2.(TCO’s 1) Which of the following is a measure common to both the strategic profit model and the SCOR model? (Points : 5) Responsiveness Return on assets […]
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You and your colleagues, who teach business communication at Oscoda County Community College, are interested in setting up a business writer’s hotline—a telephone and e-mail service that will provide answers to grammar, mechanics, and format questions for people who call in or write. You see it as a way of providing a much-needed service to local businesspeople as well as a way of providing positive […]
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