Assignment 1 Amazon – A case of successful digital transformation Digital transformation is the profound change in business activities, processes,
Assignment 1 Amazon – A case of successful digital transformation Digital transformation is the profound change in business activities, processes, competencies, and models to fully leverage customers at every touch-point in the customer experience. Successful digital transformation achieves these results: CUSTOMER: Harness customer networks and reinvent the path to purchase in line with their real behaviors COMPETITION: Rethink the competition and build platforms […]
