DISCUSSION QUESTIONS Read the Forbes article titled Is Google Getting into the Social CRM Business?
How is Google’s move to allow messaging among Google + users a move toward social CRM? 1. Explain, in your own words, the importance of customer-focused relationship marketing and how it differs from traditional transactional marketing. 2. What is the role of CLV in relationship marketing? 3. Customer Relationship Marketing is generally considered to have its foundations in three B2B marketing functions. Explain what the […]