Digby’s Elite product Deal has an awareness of 72%. Digby’s Deal product manager for the Elite segment is determined to have more awareness for Deal…
Digby’s Elite product Deal has an awareness of 72%. Digby’s Deal product manager for the Elite segment is determined to have more awareness for Deal than Andrews’ Elite product Axe. She knows that the first $1M in promotion generates 22% new awareness, the second million adds 23% more and the third million adds another 5%. She also knows one-third of Deal’s existing awareness is lost […]