Please select a brand that has a brand problem . For example, recent player legal troubles have been a problem for the NFL brand.
Please select a brand that has a brand problem. For example, recent player legal troubles have been a problem for the NFL brand. Another example is the Bonefish Grill, the country’s second largest seafood chain after Red Lobster. Although their check average is more than $3.00 less than Red Lobster, many consumers see that brand as “expensive”. Your job is to develop an IMC brief. […]