Case Study 2: Improving E-Mail Marketing ResponseDue Week 8 and worth 160 pointsRead the following case study.A company wishes to improve its e-mail marketing process, as measured by an increase in th
Case Study 2: Improving E-Mail Marketing ResponseDue Week 8 and worth 160 points Read the following case study. A company wishes to improve its e-mail marketing process, as measured by an increase in the response rate to e-mail advertisements. The company has decided to study the process by evaluating all combinations of two (2) options of the three (3) key factors: E-Mail Heading (Detailed, Generic); […]