SUSTAINABILITY MARKETING PLAN (FINAL PAPER)The Sustainability Marketing Plan will be required in lieu of a Final Exam.Learning Objective: To help you illustrate your understanding of the concepts you
Action Plans (Tactics): Specific methods of implementing strategies (see below): (30 points) Targeting and Positioning Statement: Consider target market segment in light of the consumption process and sustainable consumer behavior; product/service fit with the firm’s marketing communications Strategic Map Linking Strategy to Objectives (OPTIONAL): Visually connect strategies-firm’s Plan objectives in diagram format Promotional Plan (“Communications”): Use of advertising, social media, website, third-party labeling, message(s) conveyed, […]