External link to BUS 620 Week 1 DQ 2

BUS 620 Week 1 DQ 2

This file of BUS 620 Week 1 DQ 2 contains: Marketing Strategies Compare Complete the “Think About It” activity in Section 1.2 of the text: Select a consumer product of personal interest—one that you have purchased within the past six months. It can be anything, just as long you are familiar with the product and generally understand how it is marketed. Using the matrix model […]

External link to BUS 620 Week 2 Assignment

BUS 620 Week 2 Assignment

In this document of BUS 620 Week 2 Assignment you will find the next information: PESTEL Analysis Identify an industry of choice (Auto Industry, Healthcare, PC or Telecommunications). Using the PESTEL analysis from the readings, discuss and analyze the factors that may impact the industry and the successful marketing of a company’s product, for example Ford Motor Company over the next five years. Which factors […]

External link to BUS 620 Week 3 Assignment

BUS 620 Week 3 Assignment

This paperwork of BUS 620 Week 3 Assignment includes: The Case of the New Apple, Inc. Read the article: Burrows, P., & Satariano, A. (2012). Can Phil Schiller keep Apple cool? Bloomberg Businessweek. Assignment Instructions: Develop a two- to three-page paper that addresses the following: Is Apple’s brand in jeopardy following the death of Steve Jobs? “There is no place for Apple to go but […]

External link to BUS 620 Week 4 Assignment

BUS 620 Week 4 Assignment

This pack of BUS 620 Week 4 Assignment contains: Ad Campaign: Mountain Dew Review the article: Stanford, D. (2012). Mountain Dew wants some street cred. Bloomberg Businessweek. Retrieved from EBSCOHost. In a 2-3 page paper, answer the following: Is Mountain Dew’s advertising campaign directed at the right market segment, does it differentiate the product from the competition, and does it communicate effectively the product benefits? […]

External link to BUS 620 Week 5 Assignment

BUS 620 Week 5 Assignment

This archive file of BUS 620 Week 5 Assignment contains: Marketing in a Global Economy. Review the following article: Faris, S. (2012). Grounds zero: A Starbucks-free Italy. Bloomberg Businessweek. Retrieved from Proquest. According to the article, Italy poses a ?reputational risk? for Starbucks. In a 2-3 page paper, examine some of the challenges Starbuck’s faces in addressing that risk. Determine whether there is a strategic […]

External link to BUS 620 Week 5 DQ 1

BUS 620 Week 5 DQ 1

This document of BUS 620 Week 5 DQ 1 shows the solution to the following problem: Marketing Channels Analyze the challenges that organizations face in the effective transition between selling products using the traditional brick and mortar marketing channel and selling products online. Synthesize the strategies that organizations like Zara and Wal-Mart- two companies that are having difficulty developing eCommerce capability can implement to increase […]

External link to BUS 620 Week 6 Assignment

BUS 620 Week 6 Assignment

This document of BUS 620 Week 6 Assignment consists of: Marketing Plan Focus of the Paper Develop a marketing plan for the successful development, commercialization and introduction of any product of your choice in the market place. You are required to: (1) analyze the general business situation in detail, including organizational strengths and weaknesses, environmental opportunities and threats, industry trends, and direct and indirect competition. […]

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