To know whether SaaS is creating a genuine(benificial for individual) software products or not? Does there exist any demand for SaaS products? Does the prevalence of SaaS products is causing any problems to their clients looking for customized cloud solutions? The overall objectives of this research is to study whether the SaaS is providing a genuine service to their clients and to know whether it […]
ASSESSMENT NUMBER: ASSIGNMENT TYPE: WEIGHTING: WORD COUNT: 1 ESSAY 30% 1000 WORDS ASSESSMENT DETAILS AND INSTRUCTIONS The meaning of hospitality has changed throughout history, moving from a primarily social construct toward a commercial phenomenon. A recent approach to understanding hospitality is the idea of the differentiation. How does the differentiation approach to understanding hospitality differ from previous social, cultural and historical meanings of hospitality? Read […]
Task: Questions Q1. List and analyse the major services provided by Alibaba and one other major competitor in China. Q2. What is Alibabas competitive advantage in China? Q3. What are the motivations for businesses and consumers to use and buy Alibabas services? Q4. How can Alibaba (in China) convert Internet users and online shoppers, who are currently not Alibaba customers, into becoming Alibaba customers? Q5. […]
task 1: write a paragraph (approximately 150 – 200 words) on: Important activities that for company are necessary to maintain customer relationship, taking into account these points: Network building E-mail marketing Reward loyal customer Immediate solution to customer complaint task 2: write a paragraph (150 – 200 words) about the core competencies requirement for sustainable business, taking into account these points: Leadership Self-motivator Communicative Consultative […]
Real-life marketing problem analysis (15%)- This is an individual assessment. Students are expected to visit an emerging entrepreneurial firm and identify three major marketing problems faced by the firm. A report addressing solution to the identified marketing problems needs to be prepared and submitted. Students are required to analyse the marketing problems and draw appropriate solutions. The report will assess students ability to apply their […]
Select an e-commerce company. Visit its website or mobile app and describe its business model based on the information you find there. Identify its (a) customer value proposition, its (b) revenue model, the (c) marketspace it operates in, who its (d) main competitors are, any (e) comparative advantages you believe the company possesses, and what its (f) market strategy appears to be. Read less
Task: Purpose: This assignment is designed to assess your level of knowledge of the key topics covered in this unit Unit Learning Outcomes Assessed: Student will be able to integrate theoretical and practical knowledge of Marketing Management Research the tools for gathering marketing information and utilise the tools to assess markets Evaluate consumer behavior and its effect on business performance Conduct and apply marketing research […]
Marketing strategy development Weight: 30% of total marks Due: 5pm, Friday Week 11 Length: 2500 words This length limit includes any text, figures, tables, in-text references, and appendices. This limit does not include the cover page, table of contents, or list of references (at the end of assignment). Formatting: Report and please ensure that the report includes page numbers on each page. Submission: On due […]
Formatting: Report and please ensure that the report includes page numbers on each page. Submission: On due date submit to Blackboard on Final submission link Requirement: This assignment requires you to undertake the process of analysing one organisation and its operating environments from a marketing perspective. And then apply the learning from lecture 1-10 in the development of marketing strategy. You will provide an overview […]
Integrated Marketing Communications is about Communicating the BRAND image and values to a variety of Target Audiences using a Communications model. Therefore we have to understand the BRAND and also the TARGET AUDIENCE. Part 1: Using your creative thinking and analytical skills, this assessment task requires you to create a mood board for a designated Brand. A mood board is a visual collage of images, […]
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