1. The purpose of this task is to reflect on ones self and help you identify your personal values, qualities and skills at this point in time. Select ALL the key words in Table 1 by clicking on the box that most resonate (importance) with you from the list below. Feel free to add any other words that are not listed. It is important to […]
The objectives of this assessment are the following: 1. Identify the theories learnt in class (Topic 1 Topic 3) in a real company operating in Vietnam and illustrate how the company is using these theories and concepts 2. Apply marketing theories and know more about the Vietnamese market, a good way to link theories to the practical business world 3. Learn to work in teams […]
Your RESEARCH Objectives should be written to reflect these questions:1. Purchase Intention1. To Determine the likelihood of buying the conceptin the nextTIMEFRAME.2. Perceived difference / uniqueness2. To determine perceived differenceof concept from other products that are currently available.3. Perceived advantage3. To determine perceived advantageof concept4. Expected frequency of purchase/ usage4. To determine expected frequencyof using/ buying concept.5. Likes5. To determine what is liked about concept.6. […]
Planning i) Ensure that you are clear about the instructions and expectations for the assignment. ii) Ensure you understand the concepts focused by the assignment (and provided in the course materials). iii) Before you start composing your assignment, you may want to prepare an outline mapping out all the information you collected and how it fits in the assignment topics (and structure) you must cover. […]
Question: Purpose To assess your ability to analyze a real-world electronic marketing campaign. Overview Throughout this course, you will be searching and analyzing a company web site for its application of electronic marketing principles. You need to select a B2C website that you will follow throughout the course. You have to get the approval from your instructor before you start your project. The web site […]
1. Create and utilize basic social media accounts, apps, tools and platforms. 2. Analyze and evaluate information related to digital marketing and be able to communicate that information with an appropriate business and technical vocabulary. 3. Propose digital marketing strategies that are consistent with organizational objectives. 4. Understanding of online marketing opportunities, and the impact of the Internet on marketing activities Read less
Identify and describe using segmenting variables, one target market being served by your company. Describe your new product designed for your identified target market. Include the relevant marketing mix variables. Explain the customer value provided by your new product. Explain how their new product fits with the SWOT analysis by describing at least one strategy profile being addressed (e.g. S-O, W-O etc.) Read less
Questions: Question 1. Lewis Road Creamery (LRC) is planning to enter the Australian market, however managers are unsure if the marketing strategy used in New Zealand will work well in Australia. More specifically they dont know if Australian consumers will find their products attractive enough to pay the high price premium LRC is charging, given the well-developed and highly competitive Australian market for dairy products. […]
MKTG903 Global marketing- Future Dynamics Choose an e-business company that you know about. Then answer the questions below. Find at least five web resources for the e-business company that you can use to support your answers. Please write between 1,300 words. 1. Provide a SWOT Analysis to evaluate the: a. strengths (such as knowledge and skills of people, and other tangible assets), b. weaknesses (such […]
Learning Outcomes: 1 Explain the role of marketing and how it interrelates with other functional units of an organisation. 2 Compare ways in which organisations use elements of the marketing mix (7Ps) to achieve overall business objectives. 3 Develop and evaluate a basic marketing plan. Read less
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