nzse bk004 essential emarketing strategy emarketing key principles
The purpose of this assessment is to demonstrate a critical understanding and application of eMarketing key principles and concepts, and reflectively analyse e-marketing strategies adopted by both domestic and international business in gaining competitive advantages. This assessment covers the following Learning outcomes (LOs): LO1 Understand principles, nature and scope of e-marketing strategy: students should understand the implications of e-marketing in terms of opportunities and challenges […]