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Presentation/PPT
27/08/2022
The report should be 10–12 pages, excluding cover page, executive summary, reference list, and appendices. Any tables, graphs, and figures should be included as appendices. Your report should have one-inch margins and be double spaced in 12-point Times New Roman font. In-text citations and references should abide by APA format. The report should be organized using headings and subheadings to improve its readability. (Template provided)
Please use some of the references provided, and provide scholarly research/citations.
Step 1: Develop a Marketing Strategy
Develop a marketing strategy for the industry in which your client organization belongs. Your marketing strategy should incorporate the components described here (and in Steps 2–3).
To develop your marketing strategy, identify and assess the following components:
Step 2: Assess the Characteristics of Your Client Organization’s Potential Customers in the Selected Country
As you continue developing your marketing strategy, the next step is to make recommendations to Gustavo on particular aspects of the client organization’s marketing strategy that would be tailored to the selected country’s market. Specifically, address the following components:
Step 3: Assess Your Client Organization’s Use of Web Networks and Social Media for E-Marketing
Assess your client organization’s use of web networks and social media for e-marketing, given the unique ways in which computers, smartphones, the internet, and social media are used among the country’s consumers. As you undertake this assessment, read more about the following topics:
Evaluate the client’s e-marketing strategy from the viewpoint of its effectiveness in the selected country. Make sure your marketing strategy looks at the clients use of web networks and social media for e-marketing given that social media and use of computers change country to country.
Step 4: Make Financial Projections and Evaluate Accounting Standards in the Selected Country
Include an estimate of the time frame needed for the client to break even:
Read more about financial break-even analysis as you make your estimates.
Next, assess any financial and accounting challenges by answering the following questions:
After you have made three-year financial projections and examined accounting standards associated with entering the new country, continue to the next step, where you will address governance and corporate social responsibility (CSR) issues.
Step 5: Address Governance and CSR Issues
As you continue developing your business plan, address your client organization’s governance and corporate social responsibility (CSR) issues by answering the following questions:
Step 6: Prepare Strategy Implementation Plan
The next step is to specify the major factors to be tracked for strategy implementation using the four perspectives of the balanced scorecard: learning and growth perspective, business process perspective, customer perspective, and financial perspective.
Step 7: Complete Your Final Report
Your final report should include key findings in marketing strategy (Steps 1–3) and financial value and strategy implementation (Steps 4–6 ). It should also include an executive summary.
The report should be 10–12 pages, excluding cover page, executive summary, reference list, and appendices. Any tables, graphs, and figures should be included as appendices. Your report should have one-inch margins and be double spaced in 12-point Times New Roman font. In-text citations and references should abide by APA format. The report should be organized using headings and subheadings to improve its readability. (Template provided)
The writer is very fast, professional and responded to the review request fast also. Thank you.
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