Marketing research project- collect and analyse

  

The lecturer’s objectives by completing this assessment you will work through the collect and analyse steps of the CADDIE planning process and demonstrate your understanding of COMP factors. This will also assist assessment 3.

Scenario: You are working as a research assistant for a boutique marketing consultancy- specialising in retail.

 

Task: You have been commissioned to produce a report which involves analysing the situational factors related to the prominent retail business Baby Bunting. Baby Bunting has been a growth story and a share market ‘darling’ since listing on the ASX in 2015 however the impending opening of Amazon’s Australian operation has many nervous about the prospects for retail businesses. In your report, you need to identify the COMP factors currently at play and those impacting the foreseeable future. This will mostly involve secondary research [i.e. utilising existing information sources] and also involve some degree of assumption where full information is not readily available. Fortunately, Baby Bunting is listed on the Australian stock exchange so investor reports and presentations made by the company may provide a rich source of data.

 

Your 2250 word report will cover the COMP factors for Baby Bunting:

Customer- including primary and secondary targets markets

Organisation– the company’s current competencies and deficiencies

Market- the market conditions including key competitors

Product– the current ‘Total Product’ offering made by Baby Bunting both online and in store

A SWOT matrix [strengths weaknesses, opportunities and threats] will then be derived and presented as the final section of report [this will prove to be a useful summary when it comes to competing Ass3]. 

Calculate Your Essay Price
(550 words)

Approximate price: $22

Calculate the price of your order

550 words
We'll send you the first draft for approval by September 11, 2018 at 10:52 AM
Total price:
$26
The price is based on these factors:
Academic level
Number of pages
Urgency
Basic features
  • Free title page and bibliography
  • Unlimited revisions
  • Plagiarism-free guarantee
  • Money-back guarantee
  • 24/7 support
On-demand options
  • Writer’s samples
  • Part-by-part delivery
  • Overnight delivery
  • Copies of used sources
  • Expert Proofreading
Paper format
  • 275 words per page
  • 12 pt Arial/Times New Roman
  • Double line spacing
  • Any citation style (APA, MLA, Chicago/Turabian, Harvard)

Our guarantees

Delivering a high-quality product at a reasonable price is not enough anymore.
That’s why we have developed 5 beneficial guarantees that will make your experience with our service enjoyable, easy, and safe.

Money-back guarantee

You have to be 100% sure of the quality of your product to give a money-back guarantee. This describes us perfectly. Make sure that this guarantee is totally transparent.

Read more

Zero-plagiarism guarantee

Each paper is composed from scratch, according to your instructions. It is then checked by our plagiarism-detection software. There is no gap where plagiarism could squeeze in.

Read more

Free-revision policy

Thanks to our free revisions, there is no way for you to be unsatisfied. We will work on your paper until you are completely happy with the result.

Read more

Privacy policy

Your email is safe, as we store it according to international data protection rules. Your bank details are secure, as we use only reliable payment systems.

Read more

Fair-cooperation guarantee

By sending us your money, you buy the service we provide. Check out our terms and conditions if you prefer business talks to be laid out in official language.

Read more