mkt201 principles of marketing marketing concepts

To enable students to apply marketing concepts in a given marketing situations, and prepare written reports which provide sound arguments and recommendations.

Task

1.

The student is required to seek approval of the selected product and brand with the lecturer before starting the assignment.
2.

The entire project must be completed and turned in by Week 6. It is your responsibility in making sure the similarity index is not more than 30%. Marks will be allocated for the originality of your report. You will be referred to the Board of Inquiry should the originality index is more than 30% (Refer to Academic Integrity at pages 11-14 of this document).
3.

Assignment must be substantially your own work. If you wish to report another author’s point of view you should do so in your own words, and properly footnote the reference in accordance with the departmental style. Direct quotations should form a small part of your work, and must be placed in quotation marks and referenced. Any material taken from other references are to be acknowledged.
4.

Your lecturer will brief you on this in detail during the second lecture.
5.

Late submission will be penalized, with 10% of the total marks will be deducted each hour after the assignment du

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