internet and social media marketing plan q the marketing processes are changing i

Q. The marketing processes are changing in fundamental ways as a result of the Internet and social media with the consumers gaining some level of control and power of that channel. How should a company alter its activities and ways of conducting business to align with this fundamental change? Take the example of Dell in re-engineering its marketing effort by setting up a social media monitoring center in Texas to track conversations across the web and integrating this with their customer care programs.

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