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Refer to the cereal company scenario described (BOTH DOCS ATTACHED BELOW) in Module 4 in which you are to assume that a breakfast cereal manufacturer wants to learn more about the breakfast habits and preferences of the general population so that, as they evaluate marketing opportunities in different metropolitan areas, they will be better able to predict the success of different approaches to their marketing mix. You have decided to use a survey to gather the data you need.
As part of the project, you would like to test several hypotheses you have developed regarding the company’s marketing mix. Your marketing research firm’s manager has asked for certain details of your plan for the project. Your response must include:
Write a 6- to 8-page paper in Word format. Apply APA standards for writing style to your work.
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