Unit 7 assignment – international strategy development

 

Instructions

For your Unit 7 Final Project, please assume you are a manager in the Strategic Planning Department of a multinational corporation that manufactures top-of-the-line, heavy-duty work boots. The Vice-President of Strategic Planning has asked you to develop a preliminary strategy for the entry into one or more foreign markets. You have to make the recommendation, based on your analysis, of the foreign market(s) the company should enter.

You must choose from one of the four strategic alternatives described in your course text.

  1. home replication
  2. multi-domestic 
  3. global
  4. trans-national

Remember, the components of a good international strategy will answer the following questions. Be sure to answer all these questions somewhere in your International Strategy:

  • What do we do exceptionally well?
    • This is your distinctive competence. You will have to describe the product attributes of the work boots and explain why they would be likely to be chosen over competitive products.
  • Where are we going to conduct business?
    • This is the scope of operations. Define your scope in geographical terms and in market terms or product terms.
  • How should we allocate our resources to this/these markets?
    • This is your resource deployment. You can describe it along product lines, geographical lines or both.
  • How can different elements of our business benefit each other?
    • You should suggest ways in which one part of the business can benefit another. This is synergy (like the Disney example). You can be creative and invent company products or services to support this concept.

Be sure to include the following sections in your final strategy (make these headings):

  1. Mission Statement
  2. Strengths, Weaknesses, Opportunities, Threats (SWOT) Analysis
  3. Strategic Goals
  4. Tactics
  5. Control Framework
  6. Summary and Final Recommendation

You will need to use additional research to get the information you need to complete your paper. Please remember to cite all references. Your paper should be at least four pages long and written in accordance with APA guidelines, with a cover page, double-spacing for the text, in-text citations, headings, and a reference page. You need to use at least three Scholarly resources for this paper.

Calculate Your Essay Price
(550 words)

Approximate price: $22

Calculate the price of your order

550 words
We'll send you the first draft for approval by September 11, 2018 at 10:52 AM
Total price:
$26
The price is based on these factors:
Academic level
Number of pages
Urgency
Basic features
  • Free title page and bibliography
  • Unlimited revisions
  • Plagiarism-free guarantee
  • Money-back guarantee
  • 24/7 support
On-demand options
  • Writer’s samples
  • Part-by-part delivery
  • Overnight delivery
  • Copies of used sources
  • Expert Proofreading
Paper format
  • 275 words per page
  • 12 pt Arial/Times New Roman
  • Double line spacing
  • Any citation style (APA, MLA, Chicago/Turabian, Harvard)

Our guarantees

Delivering a high-quality product at a reasonable price is not enough anymore.
That’s why we have developed 5 beneficial guarantees that will make your experience with our service enjoyable, easy, and safe.

Money-back guarantee

You have to be 100% sure of the quality of your product to give a money-back guarantee. This describes us perfectly. Make sure that this guarantee is totally transparent.

Read more

Zero-plagiarism guarantee

Each paper is composed from scratch, according to your instructions. It is then checked by our plagiarism-detection software. There is no gap where plagiarism could squeeze in.

Read more

Free-revision policy

Thanks to our free revisions, there is no way for you to be unsatisfied. We will work on your paper until you are completely happy with the result.

Read more

Privacy policy

Your email is safe, as we store it according to international data protection rules. Your bank details are secure, as we use only reliable payment systems.

Read more

Fair-cooperation guarantee

By sending us your money, you buy the service we provide. Check out our terms and conditions if you prefer business talks to be laid out in official language.

Read more