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For this assignment, please read Alcacer, J., Agrawal, A., Vaish, H. (2013, 2017). Walmart around the world. Harvard Business School. (Access is available in the course modules under the “Getting Started” heading, then “Course Pack”)
Your written report should be three to five pages. This report is written for the CEO. Your assignment is to provide a 5-year strategy to successfully grow in the African market.
In 2011, Walmart entered the African market by acquiring a controlling (51%) interest in Massmart. Based on your analysis of Walmart’s global expansion performance up to today and your research on the African retail market, present your recommendations on what Walmart should do to be successful in Africa. (Use a five-year timeframe.) Your strategy should include a discussion of market entry methods and explain why they are appropriate. You should mention specific countries and recommend the type of Walmart store appropriate for each market. Provide compelling support for your recommendations. Also, please consider Ghemawat’s CAGE Distance Framework (remember the HBR “Distance still matters” article you read earlier in the term) when you are analyzing the case. (You should devote over 90% of your case analysis to answering this question.)
Please include exhibits and references in a separate Appendix.
Case Analysis Guidelines
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